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WEB POSITIONING Promoting Your Website Website promotion strategies are very different than direct sales methods. To be effective, the successful business needs to know how to make their site "sell" as well as how to publicize or market it. In addition, it's important to make sure that the website is found easily by the "netsearcher". No matter what you sell, your web site should directly or indirectly generate revenue. If your web presence is not adding to your bottom line, you could be putting your hard-earned money to better use elsewhere, rather than relying on the internet. There are a number of internet marketing strategies you can use to promote your site to the world: traditional advertising, direct mail, banner ads, and email, to name a few. But the best money you can spend to achieve the biggest return from your advertising dollars is to ensure you appear in the top results on the various search engines like google, Yahoo!, AOL, or MSN. Why? Because a recent study by Forrester Research showed that 81% of all internet consumers find web sites using a search engine. If you have ever looked for a product on the internet, you probably received more results than you could ever use. Most "netsearchers" look at the first few pages of these results and then go to the site that interests them. The simple truth is that unless you appear in the top thirty results, you'll have limited traffic to your site. Using the principles of web site marketing and search engine positioning, we improve your chances of being found by potential customers. There are many other internet marketing techniques which are inexpensive and, in some cases, cost you nothing. We'll show you how you can get free advertising, and publicity. You'll also learn ways to increase awareness of your business and sell against your competition. Our website promotion services are custom tailored to your needs and fit within your time constraints and your budget. Contact us directly for pricing. Are You Getting Sales From Your Site? Equally important as having a lot of web traffic is whether or not your visitors turn into buyers. Because we are also sales professionals with over 20 years experience, we can analyze your site in terms of its sales effectiveness. We'll not only make sure it's "sales savvy", if necessary, we'll give you ways to improve it. |