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Becoming Competitive Globally
The internet is very exciting partly because your business can compete in global markets heretofore out of reach. English is fast becoming the lingua franca of the world and internet. Global positioning involves a multitude of factors usually only confronted by large corporations, such as:
forging business relationships in remote countries
legal issues and trade protection
consumer cultural differences
Global marketing is cost effective for some services and products. Normally, global markets are surveyed during the market analysis phase of market positioning, without undue time or expense devoted unnecessarily.
Global strategies are developed in conjunction with agencies local to target regions.